The Number One Rule of SEO

Monday, December 14, 2009

That might sound like a silly question – what should be the number one rule when it comes to search engine optimization? However, everyone has their own ideas. For some it relates to keywords, for others, on-site optimization or off-site optimization (or link building). It may sound like I am repeating the same philosophy all the time – here is a different twist.

When it comes to SEO, every site, every business is unique in every respect. They are have their own set of unique requirements and their own unique blend of options that can help lift them to the front page of the search results. While there may be a range of basic white hat optimization strategies that every site can implement, once you get past the basics it is a different story.

Some businesses can succeed with pure organic search results others may need the help of pay per click advertising. Another business may find that social media marketing through the use of videos delivers more and better targeted visitors than organic search on its own.

To be successful online now you need a blended strategy that uses every available channel promote your business. You also need a website that fulfills all the requirements needed to be successful – that includes design, content and usability. A mistake can be to try and copy what another business has done – it often doesn’t migrate to your business because you haven’t taken the same direction with other strategies.

So the number one rule (for lack of a better phrase) is that each business is different and each business requires a different set of strategies to succeed online.

6 Steps to write a well-structured Press Release

Thursday, November 26, 2009

Here are some steps to create a correct structure for your press release:
1. Attractive Headline

Write an attractive headline which communicates the core message of your press release. Use action verbs in the present tense and relevant keywords.

2. Text Summary

Under the headline, write a summary text with one or two key sentences.

3. Key Elements

Create the body of the press release and ensure that your key elements are written in the beginning of the text so as to attract the readers’ attention. Don’t forget that journalists are usually very busy and in a rush when they receive it.

4. Contact Information

Write the name and the contact information of your company at the end of your press release, so that media can easily find that information if needed.

5. Use standard fonts

Use fonts universally accepted and avoid the use of bold, italic or colored fonts. In this way your press release remains readable from various computer platforms.

6. Post it online

When your press release is completed, don’t forget to post it on your website(s) so that search engines can easily pick it up.

Don’t forget to optimize your texts, review the grammar & orthography and send your press release to all available free submission directories!

The 5 Basic Rules of Seo Copywriting

SEO copywriting is a writing technique used for producing readable and persuasive website content. With this technique we produce quality texts for the visitors of the website and at the same time, we target to specific search terms in order to rank highly in the search engine results. Finding the perfect balance between having the correct keyword density and an engaging text for the visitors is not an easy task.

Search Engine Optimization improves the volume of traffic that a website receives from the organic results of search engines. In order to have a successful SEO campaign, you need to make sure you are optimized for the different factors that search engines use in order to determine the relevancy of a site. One of the key factors of success is the quality content and thus the effective SEO copywriting.

Here are the 5 basic rules you need to follow while writing your texts:

1. Conduct Keyword Research

Conduct a keyword research to determine the exact keywords and keyword phrases that should be incorporated into your website content. Search for terms that your customers might search when they look for products & services like yours. Check the popularity of each keyword by comparing the number of results in Google Search and the Global Monthly Search Volume from Google Adwords.

2. Write Descriptive Texts

Usually the pages that do not contain enough text do not appear on the first results. Always try to write quality content and have more than 250 words per page.

3. Avoid Duplicate Content

Duplicate content is a major issue for sites like online stores, news portals etc. If two pages look very much alike, Google removes one of them from the index. This means that it deletes pages that contain very few or not unique text. Thus always try to write unique, quality and descriptive text for each page. You can check your site for duplicate content by using the tool Duplicate Content Check.

4. Mind the Keyword Usage

Use a group of terms that share a common word or phrase to optimize one page. It will allow the search engines to consider the entire page relevant to the common theme.

Add two, or at most three targeted search terms in each page and place them strategically within the text. Be careful not to insert more than two or three keywords per page that can divert the search engines’ ability to recognize the most relevant phrases.

5. Keyword Optimization – KeywordRank

Incorporate the selected keywords in each page title, HTML headings (H1-6), meta description and meta keywords. The page title is the one appearing in the top bar of the browser window. It is also the one it appears in the Search Results, so it must attract the user to click on it. The H1-6 tags are the headings of the page’s paragraphs. The meta description is a meta-data field appearing sometimes in the search results as snippets. The meta keywords have not any significant value for SEO these days, nevertheless you can use this meta-tag and include the important keywords of your site.
Keyword density should be higher for the most important terms of your page. Additionally in order to be sure that you have optimized for the correct terms you need to find the KeywordRank (KR) of each keyword of your page. The KR is a special rank that measures how optimized a term is inside the page. You can use the Keyword Analyzer tool to perform such an analysis. Make sure you keep the KR relatively high for your important keywords and low the unimportant ones.
In addition to the above, the most important is to create a copywrite appealing to the visitors-consumers. Don’t forget that they are your website’s end users and they need to discover your products or services uniqueness, through a comprehensive and attractive website. advanced Internet Marketing & E-commerce Greece

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Custom Sections Directory for Google News

Thursday, November 5, 2009

Google News added a directory for custom sections and an easy way to create your own custom sections. Until now, the only way to add a section to Google News was to perform a search and click on "create custom section" at the bottom of the search results page.

Now you can click on "Add a section", find your favorite sections or create new ones.

Official Source

Google Now Indexes Pages via RSS / Atom Feeds on your Site

Friday, October 30, 2009

Google uses numerous sources to find new webpages, from links we find on the web to submitted URLs. We aim to discover new pages quickly so that users can find new content in Google search results soon after they go live. We recently launched a feature that uses RSS and Atom feeds for the discovery of new webpages.

RSS/Atom feeds have been very popular in recent years as a mechanism for content publication. They allow readers to check for new content from publishers. Using feeds for discovery allows us to get these new pages into our index more quickly than traditional crawling methods. We may use many potential sources to access updates from feeds including Reader, notification services, or direct crawls of feeds. Going forward, we might also explore mechanisms such as PubSubHubbub to identify updated items.

In order for us to use your RSS/Atom feeds for discovery, it's important that crawling these files is not disallowed by your robots.txt. To find out if Googlebot can crawl your feeds and find your pages as fast as possible, test your feed URLs with the robots.txt tester in Google Webmaster Tools.

Measure Your Display Ad’s Impact with AdWords Campaign Insights

Tuesday, October 20, 2009

Following the view-through reporting campaign it rolled out recently, Google AdWords is launching a new ad campaign impact measurement tool called Campaign Insights. Campaign Insights will let you measure how well your display ad campaign is working beyond just clicks.

According to the Inside AdWords blog, Campaign Insights is a unique measurement tool that gives you reliable data about how a particular ad campaign was able to raised brand awareness or active user interest on a particular product or service that you are promoting. It measures the incremental lift in both online search activity and website visits brought by display ad campaign, beyond the usual click and conversion indicators.

Campaign Insights analyzes large quantities of data and compare two data sets – large group of users who saw and ad against a large group that did not see the the same ad to see whether there is a big difference in searches and visits to an advertiser’s websites. It will then determine whether the incremental change directly attributable to the display ad campaign is enough to establish how well a display ad campaign is effectively working beyong clicks.
Campaign Insights is currently available for display ad campaign in the US and UK. It will be a useful tool for you if you’re running display ad campaigns over the Google Content Network.

Google does not use the keywords meta tag in web ranking

Wednesday, October 7, 2009

Recently we received some questions about how Google uses (or more accurately, doesn't use) the "keywords" meta tag in ranking web search results. Suppose you have two website owners, Alice and Bob. Alice runs a company called AliceCo and Bob runs BobCo. One day while looking at Bob's site, Alice notices that Bob has copied some of the words that she uses in her "keywords" meta tag. Even more interesting, Bob has added the words "AliceCo" to his "keywords" meta tag. Should Alice be concerned?

At least for Google's web search results currently (September 2009), the answer is no. Google doesn't use the "keywords" meta tag in our web search ranking. This video explains more, or see the questions below.

Google Now Highlights Forum Posts in Search Results

Thursday, October 1, 2009

For some types of queries, the best results come often come from online forums. What’s the best place to eat in San Francisco? What type of RAM should I buy? Where do I find a flux capacitor? Recognizing this, Google has added a new feature to its search results, highlighting several relevant forum posts on sites that have a large number of posts on a specific topic.

In the image above, my query was “best Intel motherboard” Google has recognized that contains a forum with several relevant topics, showing it below the main result, together with the dates when those topics were created.

In certain situations, this could save us plenty of time, as you can jump directly to a forum post without searching for it on the actual site. Being able to see the date of topic creation is handy too, as you can quickly filter out old info. I’d like to see a setting that enables you to see more forum results, though; four forum topics often isn’t enough.

FeedBurner Goes 301 All The Way

Wednesday, September 30, 2009

The Google AdSense for Feeds (aka FeedBurner) blog announced that all of their links will be 301 redirected, as opposed to some that are 301 redirected. In summary, when you use FeedBurner to create and host your RSS feed, FeedBurner creates special links that are used to send the reader to your web site. Some users selected to use a 302 redirected link, as opposed to a 301 redirected link, to obtain better tracking.

Google has made the decision to remove the 302 redirect option and make them all 301s. Why? The main reason is Google wants these URLs to become “more compatible with search engines that crawl feeds.” A 301 redirect is the best solution for a search engine to determine where a URL lives. 302 redirects historically have confused search engines, as well as webmasters. So to be “consistent with the way that content is distributed today,” Google has made this change.

If you run FeedBurrner for your web site feeds, you don’t have to make any changes. Google has already made the 301 change for you.

Google Wave Headed to 100K Beta Users

Google is set to offer 100,000 more testers access to Wave platform

We already know a lot about the collaboration service coming from Google called Wave. The new Wave platform has so far been seen only by developers and press at events designed to showcase the platform's capability.

Since Wave was first introduced, Google has been signing people up as beta testers for Wave in exchange for the users reporting bugs in the platform. Google is now set to roll Wave out to 100,000 of those beta testers as the next step in taking the Wave platform to the big time.

Starting on September 30, the 100,000 beta users will be able to start using Wave. The Wave service is a collaborative environment that allows users to share all sorts of content like video and documents as well as voice and video chat services.

Wave first broke cover back in late May and in July, it was offered to thousands of devs for testing. However, the new test pool is much larger than the original tester pool. The release to a much larger beta tester pool is a lead up to the official public offering of Wave.

Forrester research analyst Ted Schadler said, "Because Google Wave requires people to think about working differently, it's not clear yet what the sweet spot will be. However, you can bet that vendors and CTOs will be watching this with interest to see what develops."

Wave also has functionality similar to a Wiki in that users can write documents to share with others on their wave and that content can be edited by any other user on the wave. Third-party companies are also looking at wave as a platform to launch other types of software offerings. British Telecom plans to launch VoIP gadgets for the Wave platform as an example.

Schadler continued saying, "It's a time of experimentation. We see many companies and plenty of vendors, including all the big collaboration and productivity vendors, looking at new forms of document-based collaboration."

Google Toolbar Adds Sidewiki

Friday, September 25, 2009

As you browse the web, it's easy to forget how many people visit the same pages and look for the same information. Whether you're researching advice on heart disease prevention or looking for museums to visit in New York City, many others have done the same and could have added their knowledge along the way.

What if everyone, from a local expert to a renowned doctor, had an easy way of sharing their insights with you about any page on the web? What if you could add your own insights for others who are passing through?

Now you can. Today, we're launching Google Sidewiki, which allows you to contribute helpful information next to any webpage. Google Sidewiki appears as a browser sidebar, where you can read and write entries along the side of the page.

The Link Between Search and Social

Thursday, September 24, 2009

Social media isn't just using Digg and StumbleUpon, as many SEOs would have you believe. Then what is the link between SEO and social media?

There's a huge link, but it isn't a "link" in the form of connecting one site to another -- it's something more basic than even the common hyperlink. It's as simple as this: being found.
Even on social sites, you want to be found. People may not know your name, but if they're searching for a great bistro and you aren't listed in Yelp, TripAdvisor, or Yahoo Travel, you might never be found.

Controlling your name by having a Web site is smart. However, how many people are really searching for your company's name? Unless you're a household name like Best Buy, Wal-Mart, McDonalds' or Hershey's, people most likely won't find your products or service by your name in a search engine these days.

But It Isn't My Site

Companies fear social media sites because they have very little control over what other people say about them on these types of sites.
Get over it.
People say bad things about you offline just as much as online. At least online you have the opportunity to find out why they're saying these bad things about you.
There are more than a few advantages to participating and having a presence in social media sites.

People are increasingly turning to social sites for searches: When a search engine fails to return a relevant result for their search, users look to social sites like Yelp and Twitter (to name just two of many), to find more up-to-date and relevant results for their inquiries.

People believe their friends before they believe a search engine result: If a friend in a social media community has publicly recommended a lawyer, a massage therapist, a restaurant, or any other service provider or product the social community allows reviews of, that friend's review becomes golden. It's more believable because the friend shared their experience and you've come to trust that friend. You don't have a relationship with a search engine.

Social media isn't just a Web page: Increasingly, social media sites are offering different ways to access their communities and information beyond the typical Web page. The iPhone and iPhone Applications (Apps) are fast becoming a point of entry to many social communities. TripAdvisor, Yelp, Facebook, MySpace, and TweetDeck all have applications that don't require a browser.

Search engine results: A byproduct of being involved in social media is that a lot of times your profiles on those social media sites will rank in the search engines for your business, brand, product or service name that you have worked the profile with. You certainly shouldn't being doing social media just to stack the search engine results. However, it can help thwart attempts by competitors to capitalize on your name.

Robots, Ranking, Relevance & Results

Tuesday, September 22, 2009

1. Robots

As the lotto commercial says: "You can't win if you don't play". You'll never win the SEO game unless your site gets discovered by bots and indexed. How do you get discovered? You can move to L.A. and wait tables, or you can build relevant inbound links, create a crawlable, spider-friendly architecture, and work to get mentions and citations (through social media, for example).

2. Ranking

Of course, ranking is the Holy Grail of SEO – we all want to be #1 on Google. I've been tough on rankings over the past year, but it's not because they aren't important. Clearly, you have to rank if you want to generate search exposure and traffic. My concern, and the message of this post, is that rankings are just one element of the big picture.

3. Relevance

Of course, ranking is only effective if it drives relevant traffic, and I mean "relevant" in the very practical, business-minded sense of attracting visitors who are looking for your products and services. Too many clients want to rank for what they think are the most popular keywords, but that often creates two problems: (1) What they think is popular isn't always popular, and (2) What's popular may not be relevant or ultimately drive click-throughs.


Ok, I know "results" is a bit vague, but hey, I needed another R-word. Seriously, I'm talking bottom-line results here - leads, purchases, and anything else that drives your success as a business ("conversions", in the industry vernacular). Traffic is only valuable if it drives measurable results - otherwise, it’s just costing you money.

Link Building Notes

The very first tip in the notes is Link Building Opportunities

Where to look for links:
  • Social news sites
  • Online media sites such as The New York Times,, and
  • University sites
  • Government sites
  • The blogosphere
  • Professional contacts (satisfied customers, suppliers, business groups, regulatory bodies, similar sites operating in different geographic areas)
  • Personal contacts
  • Directories
How to get links:
  • Link bait content
  • High quality exclusive content
  • Missing content on other authority websites
  • Article submissions/article exchanges
  • Your own blogs
  • Widgets
  • Through PR firms and offline marketing
  • Contests
  • Ask for a link (directly/indirectly)
  • Micro sites/buying sites for links
  • Restructuring your website to make it more link-sexy

5 Internet Marketing Tips To Promote Your Online Brand

5 Tips For Building Your Brand Online

1. Create a Listening Post

Consider using Google reader or Google alerts to monitor key websites and blogs to keep in touch with where you are being mentioned online.

2. Don’t Just Rely Solely On Your Website

Relying solely on your text only website is becoming less effective when it comes to spreading your companies message. Building your website should only be the start of your online marketing efforts and building your brand is definitely not going to happen if you just stick to your traditional website.

When trying to build your brand you should give your company every opportunity to get noticed. Using text is naturally one way, but how you deliver that text has become much more important. Having a website is only the starting point. You should be delivering your brand through:

Online PR releases
Link building strategies

3. Use RSS

RSS or Really Simple Syndication is an extremely effective method for people to get notified of changes to your website and blog. If one of your customers has a large number of websites that they want to keep up to date on, instead of checking the actual websites every few days, simply let them subscribe to your website using your RSS feed. This way, they get all your important new content delivered straight to them. This is possible using a piece of software called an ‘Aggregator’ or ‘Feed Reader’ Popular aggregator’s are:

Google Reader

4. Consider Social Media Marketing Strategies.

The social media websites below should play a key part in your online brand building strategy. As these websites are used by the larger search engines for content, you will get more visibility when you start to build a presence in these web 2.0 sites.

5. Keep Viral Marketing in Mind.

Viral marketing is an excellent strategy for spreading your message and building your brand through ‘word of mouse’. Perfecting a viral message is not an easy thing to do. A recent example of viral marketing was the Susan Boyle video of her performance on the “Britain’s Got Talent TV show”

The power of Viral Marketing lies with your audience. When they start spreading your message for you, without you having to advertise or push the message, bingo! The more effective the viral message, the more online visibility you get.

In Summary………

Building your brand online should be an ongoing exercise that continually looks for new ways to get your message out there. Increasingly online users are getting information sent to them rather than going searching for it.

Your ability to create a buzz has become increasingly more important, it only takes months now to reach 50 millions potential customers – the trick is knowing how to find them!

The DoubleClick Ad Exchange: growing the display advertising pie for everyone

Monday, September 21, 2009

Hundreds of thousands of advertisers use search advertising — short, highly relevant text ads alongside search results on Google and other search engines — to grow their businesses. Thanks to a decade of innovation, search advertising is an open platform that allows businesses to easily connect with customers.

As you browse the web today, you'll also see "display advertising," such as videos, images and interactive ads. Like search ads, these connect users with products, services and ideas that interest them. For advertisers, display ads are vital in boosting awareness and sales. For websites and online publishers, they help fund investments in online content and the web services that we all use.

But with a multitude of display ad formats, and thousands of websites, it often takes thousands of hours for advertisers to plan and manage their display ad campaigns. With this complexity, lots of advertisers today just don't bother, or don't invest as much as they would like.

On the other side of the equation, some publishers are left with up to 80% of their ad space unsold. It’s like airlines flying with their planes mostly empty. And for the ad space that they do sell, publishers also have to deal with the complexity of managing thousands of advertisers and campaigns.

We believe that a better system built on better technology can help grow the display advertising pie and benefit everyone.

Three principles underpin our approach to the display advertising field:

1. Simplify the system for buying and selling display ads: For example, our DoubleClick ad serving products help advertisers and publishers manage campaigns and ad formats across thousands of websites and from thousands of advertisers.

2. Deliver better performance that advertisers and agencies can measure: We're building a host of new features to help advertisers to run display ad campaigns across the Google Content Network (comprising hundreds of thousands of AdSense partner sites) and on YouTube. We're also developing better measurement and reporting technology so they can figure out what's working and what's not.

3. Open up the ecosystem: We want to democratize access to display advertising and make it accessible and open, like search advertising. We recently launched the Display Ad Builder to help businesses easily set up and run display ad campaigns. 80% of advertisers who use that product have never run a display ad campaign before.

We've been working hard to put these principles into practice, and today we're excited to announce the new DoubleClick Ad Exchange, a step towards creating a more open display advertising ecosystem for everyone. The Ad Exchange is a real-time marketplace that helps large online publishers on one side; and ad networks and agency networks on the other, buy and sell display advertising space.

The 6/90 Rule: 6 Reports Contain 90% Of Actionable AdWords Insights

Thursday, September 17, 2009

Google offers numerous AdWords reports that allow you to view more data than most people have time to analyze. One of the tricks to working with PPC is to determine what data you need to look at every day or week, and then determine what data is useful to analyze when improving your AdWords account.

There are six reports that, when used effectively, can give you the majority of insight you need to analyze your accounts on a day-to-day basis. In part 1 of this two-part series, I’ll take you through these reports to find insight into your accounts. In part two, I’ll take an in-depth look at the keyword report to create actionable items from the data.

While these reports are easy to run they are most effective when combined with the AdWords conversion tracking script. This is a different feature than what you find in Google Analytics. The conversion tracking script sends data from your website back to AdWords so that you can see conversion information in your AdWords reports. In walking through these reports, I’ll make the assumption that you are using this script. If you are not, then you can still use these reports; however, you should marry up the data with the analytics package you are using to track conversions to get a complete picture of what’s going on.

The keyword report

The AdWords keyword report should be your starting place for analyzing keyword data. This report shows metrics by individual keywords within your account. For instance, the main data points to examine when reviewing information by keyword are:

Cost per conversion
Conversion rate
Value per click

There are three main uses of this report:

Set bids based upon cost per conversion or other metrics with your established bid methodology
Find low quality score keywords with high spends so you can optimize for quality score (note: it can be useful to use a pivot table to find AdGroups with high spend and low quality scores. See Josh Dreller’s In The Trenches column about mastering pivot tables for more info).
Find keywords that are not on page one (where the first page bid is higher than your max CPC). Remember, though, that just because your keyword is not on page one does not mean you should raise your bid to be on page one. If you cannot be profitable on page one, then you need to decide if this is a word that can be on page two; if not, you need to optimize the landing page, ad text, or other factors for this keyword before you raise your bid to be on page one.
In part two of this article, I’ll take a deep dive into the keyword report to show various ways of working with the data it produces.

The search query report

The search query report will show you the query that was actually typed into a search engine that caused your ad to be displayed. For instance, if you bid on the broad match “coffee mugs,” your ad could show for “yellow coffee cups,” “blue coffee mug” or possibly even “tea cup.”

Use the search query report to find words that are not converting yet are consuming your ad-spend dollars. When you find such words add them as negative keywords.

Then use the report to find words that are converting and are not keywords in your account—consider these to be Google’s gift to you to help you improve the overall importance of your campaign. Add these words as keywords so that you can bid on these words based upon their actual returns. Remember, your broad match keywords will never convert higher than your exact match keywords.

When you conduct keyword research, you should always consult the search query report as part of your keyword expansion methodology.

Read More

Let's talk about Article Marketing and why RSS is so important?

Thursday, August 20, 2009

Real Simple Syndication is the BIG... Buzz around the Internet these days because of its Powerful ability to syndicate content effortlessly and instantly across the Internet to any website and/or subscriber who subscribed to that particular RSS Feed with a 100% GUARANTEED delivery.

What other technology online can guarantee you that?
Email- I don't think so.
RSS is it... Period!
And the crazy thing is, everybody who publishes content on their website on a regular basis is quickly adapting because of the many benefits RSS offers because lets face it, updating content manually on any given website is a very time consuming task, especially when you have to do it on a Day In and Day Out basis
But, by having an RSS enabled website, not only do you get high quality content INSTANTLY delivered, you can now give your audience more content with less work on your part leaving you more time to focus on other important tasks you might have sitting on the back burner when you have time.
This is the main benefit RSS Syndication gives the website owner and/or valued subscriber.
Now that you have some idea of how RSS can simplify updating content on any given website, what does this have to do with Article Marketing and how does it benefit the content publisher who writes the articles?
Well... let's talk about it.
We all know that content is the life blood of the Internet and is why most people come online... right?
We also know that RSS syndicates content to whatever website that is RSS enabled and/or subscriber who uses an RSS aggregator.
The BIG question that's probably floating around in your head is... how do Article Publishers who write the articles benefit from RSS Syndication?
The answer is simple really.
Ever heard the phrase... "The Internet Is Nothing More Then A Numbers Game"?
If not, now you have and that is exactly what RSS Syndication will do for anybody who does or is just starting out can expect to benefit from by joining the Article Marketing game.
Let's talk about this a little more so it's clear in your mind.
Let's say you write your first article and your manage to locate, lets say... 20 Article Directories that offer FREE Article Submissions and offer RSS Feeds to website owners and to the general public to use.
And let's say that those 20 Article Directories collected all their RSS Feeds and submitted them to all the TOP RSS Directories on the web so that website owners and/or people with RSS Aggregators can locate those RSS Feeds so they can subscribe to them.
You with me so far now, you go and submit your article to all 20 Article Directories and wait for their reply to see if your article got accepted.
You check your Inbox and find that all 20 article directories accepted your article into their database and would be syndicating it within the next 24 hours.
Notice I said the word "syndicating". That's because once your article is approved by that article directory and because these article directories use RSS technology to syndicate NEW content to whoever is subscribed, guess what happens to your article?
Read more about RSS

7 Rules for Writing URLs

Thursday, July 23, 2009

1. Keep URLs as short as possible.

Usability impact: According to several studies, people prefer short URLs. Searchers more likely to click a short URL. Google’s Maile Ohye wrote that a long URL “decreases [the] chances of [a] user selecting the listing” in the search engine result pages (SERPs). A Marketing Sherpa study confirms that users click more often on shorter URLs.

SEO impact: Weaker sites with few inbound links are unlikely to see spiders crawling deep content. Spiders may visit and revisit content closer to the root directory more often; these are pages with shorter URLs. Also, it stands to reason that other webmasters and bloggers will be more likely to link to pages with shorter URLs; as a publisher, I trust short URLs more than longer ones and tend to avoid linking to long URLs that I’m not sure will remain active forever.

2. Remove session IDs from URLs.

Crawlability impact: Spiders are less likely to crawl a URL with a session ID because there’s a strong likelihood the content is a copy of another URL. Long parameters can look like session IDS and should also be avoided.

3. Limit variables and parameters in URLs.

Crawlability impact: At conferences, Google’s Matt Cutts has said it’s best to limit the number of parameters in a URL to “2 or 3.” As described in the Google Webmaster Central article referenced above, URLs with too many parameters are likely candidates to be duplicates of other URLs, so spiders try to avoid crawling them.

Usability impact: As mentioned above, users prefer short URLs.

4. Use keywords in URLs.

SEO impact: Keywords in the URL help tell the spider what the page is about. A URL such as is obviously about green widgets, whereas a URL such as is not obviously about anything. Keywords in the URL are an additional signal to the spider.

Usability impact: As the Marketing Sherpa study (and many others, too) indicates, users prefer short, clear URLs that help them pre-determine what the page will be about before they click.

Read more

Awesome Online Tools And Resources For Writers

Writing, whether it be copywriting, web content, blogging, or anything inbetween, is one of the most popular, most demanded, and most sought after skill sets in the world of online work. Don't believe me? Just look at a few of the past Elance Online Work Indexes and you'll turn into a believer.

And as a writer, don’t think for one second that all online tools and resources are just for coders, graphic designers, and web developers – there's a grip of writing-related tools out there on the web for you word-smiths to take full advantage of. Here are some of my personal favorites:

OneLook: Founded in April, 1996, OneLook describes itself as “a search engine for words and phrases.” The site offers definitions and translations from over 5 million words in over 900 online dictionaries and has a robust set of search query tools so you can properly narrow down your search results. If you can’t find your word on here, it’s likely because that word doesn’t exist… yet.

GoogleDocs: As an integral part of Google Apps, Google Docs is an cloud-based text editor that boasts a healthy feature set. One of Google Docs’ strongest features is its collaboration tools – meaning while on Google Docs, you can have up to 10 people edit a document at the same time, and you can also share a document with up to 200 people. If you’re looking for other options, SynchroEdit is another browser-based editor that allows for online simultaneous collaboration.

Write Rhymes: This one goes out to all my poets, and they all know it. Okay, obviously not the best rhyming skills out there, but if you’re just as bad as I am, then go ahead and bookmark Write Rhymes. All you simply need to do is begin typing, highlight your words, press the ALT key, and a window of 2-or-3 syllable words with rhyming elements pops up. There’s even an option to save, copy, and print your new limerick, song, poem, rap, or whatever else your zany mind conjures up.

BibMe: If I had to guess, I’d guess that most writers on earth would agree with me on this: Writing bibliographies or works cited documents are the absolute worst, un-fun procedures known to humankind. I’m being a little extreme here, but if you share in my sentiment, then check out BibMe. It’s an easy-to-use, automated bibliography generator that can create entries for books, magazines, newspapers, websites, film, and more in MLA or APA format. EasyBib is another alternative, although only MLA generation is free. (APA requires a subscription.)

Advanced Text Analyzer: Who would have thought of combining analytics and writing? Advanced Text Analyzer lives up to its name by calculating a wide variety of different variables present in a document. Analyze word difficulty, lexical density, reading grade level, and more. Registration is required for the site but only takes a few moments. And after calculating this blog post, it appears that you have to be reading at the 11th grade level, according to the Coleman-Liau Grade. Neat.

Awesome Highlighter: Here’s an interesting one – highlight any text on any web page, and Awesome Highlighter creates a URL that will take anyone that clicks your link to the same page with the same highlights you entered earlier. This is a great resource for those spending a lot of time doing hitting the web for hardcore research sessions.

Any of you writing elancers have any particular tools you love to use while doing what you do best? Let me know in the comments below, and I’ll be sure to add it to the list. Enjoy!

Official Source

Why Social Bookmarking?

Wednesday, July 8, 2009

There are three reasons.

  1. More links
  2. More traffic
  3. More credibility

More links are always a good thing.

Think of links as the road traffic moves through on the web. If there are no roads to where your business “lives” online, namely its website, it’s far less likely that the visitors you want will end up getting to you.

That’s true whether you’re talking about search engines or links from other sites. Search engines use a mysterious cross between the number and quality of links to your site in their determination of whether you should be number one or number 701 for your desired keyword.

In addition, the “nicer” the road, the more traffic will flow through it - think of an authority site linking to your site as a highway that leads directly to your site, and one from a reciprocal link or link exchange scheme as a back street in a sketchy neighborhood full of potholes.

More traffic, also good.

From social bookmarking, this traffic is often targeted. Through tagging, the description someone writes, or the title they assigned to your link, the person who discovers the submitted link on a social bookmarking site knows exactly where they’re going, and why they’re interested in getting there.

It’s like seeing the cover of a magazine on a rack. That’s what pulls them in, they see a headline - to get to the story they are compelled to take another action.

The more credibility thing is a bit harder to explain, so we’ll go with another analogy.

Let’s say I made a movie and I thought it was fantastic. If I’ve never met you before, and I tell you, “hey, I made a kick-ass movie, come see it!” - you may come see it, you may not.

It depends more on how much time you have and if you’re interested in that kind of movie, even how nice of a person you are, than my opinion.

Read More about Social Bookmarking

The 10 things you need to build a Brand

Monday, June 29, 2009

Here are 10 things that you should have.

  1. Symbolism. The most successful brands represent something greater than themselves. A lifestyle, a philosophy, an emotion.
  2. A story. Most major brands have a story. Examples: if you like Ford vehicles, you might be familiar with the story of Henry Ford or if you love your Nikes, you probably know how the Nike swoosh logo was created.
  3. A track record. When your business is first starting out, don't fool yourself into believing that your marketing efforts are 'brand building' efforts. They're not because to build a real brand, you have to have an extensive track record with consumers.
  4. Trust. When you've consistently delivered for your customers long enough, you'll gain the type of trust that many brands have. Case in point: a friend of mine always reminds people that he won't buy an automobile that isn't a BMW. He's had a good experience with his and trusts so much in the company that he doesn't believe there's a better-made car.
  5. Expectation. When a consumer chooses a product or service because of brand association, he or she is buying an expectation. Perhaps it's the expectation that the branded product is of higher quality or that the service will be provided in a more efficient manner.
  6. Differentiation. Expectation is often borne of differentiation. Many brands offer products and services that are commodities but they're successful in developing some differentiation for their products and services that consumers are sold on.
  7. Imitators. Imitation is the sincerest of flattery and you're probably not a 'brand' until you have competitors trying to copy you.
  8. Market leadership. Top brands are usually looked at as leaders in the markets they compete in.
  9. Adaptability. The best brands are flexible and capable of reshaping and reinventing themselves and their messages over time. Coca-Cola is a good example of a brand that has never abandoned its core product but has evolved its message over time to keep up with changes in the marketplace and society at large.
  10. A strong marketing presence. Although it's nice to believe that you can market yourself for free on Facebook and Twitter, the reality is that brands aren't advertising on television and radio because they're dumb. Building and maintaining brand equity requires awareness and awareness requires broad marketing efforts.

The Top 10 Twitter SEO Tips

Friday, June 26, 2009

1. Choose a good handle

Be sure to pick an optimal handle that’s relevant to your brand or campaign and easy to remember. Your handle (also known as your Username) then becomes part of your customized Twitter URL such as or Doing this creates a static address for future search indexing, which also helps usability for other cross-channel promotions. So choose wisely! The fun challenge: doing all this while keeping your name short and succinct so it’s easily tweetable.

2. Select an account name wisely

Optimize the Twitter account name to best reflect your brand. Your name is what appears next to your profile, which can be different than your handle/URL. You obviously want an account name that promotes yourself, your company or your brand. You should also consider which variation of you brand name has the most search frequency every month.

3. Make your bio count

Optimize your Twitter page’s “Bio” line so it includes the most important, mission-critical phrases for your brand. Take advantage of all 160 characters! (Yep, that’s right: They give you 20 more characters than a normal tweet.) Your bio is consistently indexed so its contents are what provide your Twitter page with its core relevance.

4. Spread the word

Now think about ways to build the link reputation of this newfound social web address. For example, you can integrate your Twitter URL into your website by placing a call to action on the site for your customers to follow you on Twitter. You could also integrate your Twitter URL within your site’s Global Footer, which appears at the bottom of every page of your site. Both of these options offer usability to your site visitors and help drive your Twitter URL up in the search engines.

5. Remember your URL

In the account settings, be sure to add your website’s URL or perhaps use it to promote your presence on another social platform, for example, This is a great way to drive traffic back to your destination of choice; although, truth be told, the link does not provide any offsite reputation – a.k.a. SEO link juice – due to a “Nofollow” attribute that Twitter has in place. (Sorry Twitter spammers!)

More Twitter Seo Tips

Google Opens Up Digital-Education Portal

Tuesday, June 23, 2009

Google has spent a lot of time in the past few years trying to quell fears it's out to disintermediate advertising agencies. Now it's undertaking a major effort trying to educate them on all things digital.

Enter AgencyLand. It may sound like an amusement park, but it's actually an online educational portal Google is developing for ad shops, one that likely will help the search giant deeper entrench itself in an ad-agency community that's often been wary of it.

The AgencyLand platform, now in beta with select agencies, houses a ton of Google-centric content created for agency staff. Naturally, much of it is focused on digital topics. There are webinars, a searchable library with more than 200 marketing case studies and short, on-demand video segments featuring Google leaders such as Chief Economist Hal Varian. It also aggregates Google's array of ad tools, such as a media-planning tool that connects advertisers and publishers and a website optimizer, which helps measure user behavior on web pages.

Google maintains it has altruistic intentions of bettering everyone's digital knowhow, but the program surely doubles as a marketing effort. Given that Google offers advertisers the chance to essentially help themselves create highly measurable and relevant, if unflashy, ads, agencies have been wary that Google could one day get between them and clients. Many shops -- perhaps realizing the search giant simply cannot be ignored -- have opted to work with Google rather than against it. Most publicly, French holding company Publicis Groupe has publicly touted partnerships with Google to work on digital ad technology. But there have also been moments of friction, such as when Martin Sorrell, chief of holding company WPP, took to calling Google a "frenemy" (which he later amended to "froe").

So could AgencyLand just be the latest PR flourish in a Google-Madison Ave. history that's seen plenty of them? That depends on where you sit. "We're not going to deal with an agency that doesn't know Google," said one digital expert at a blue-chip marketer. "It's a barrier to entry."Getting schooled
Asked whether Google's intention is to use AgencyLand for marketing purposes, Spencer Spinnell, director-agency development and strategy, said: "Our objective is really that it's an educational tool. ... I think it's good for digital media at large."

While there are some reasons for skepticism, Google, which needs agency buy-in for a host of reasons, has big ambitions for AgencyLand. Earlier this year it asked 10 shops across different holding companies, including Ogilvy, Initiative, Starcom and Carat, to serve as its guinea pigs while it works out the kinks. It's in the process of rolling the platform out to a second batch of shops for testing (DraftFCB, Martin Agency, DDB, Digitas, Group M, BBDO, 360i and Razorfish) and estimates it will make AgencyLand widely available to agencies late this year or early next.

Usage of the portal is free. The search giant said it had received requests from the agency community for training that would help employees stay ahead of the digital curve. The timing of the platform's release is ideal, Google said, because it enables agencies to continue boosting their digital chops even at a time when most are cash-strapped.

"In a down economy, training is one of the first things to get cut" Mr. Spinnell said. He said he believes AgencyLand offers a way for agencies to "take their knowledge workers and make them smarter."

The biggest piece of feedback from agency users so far has been a recommendation to make the training sessions shorter and more digestible. Google went back to the drawing board and created a series of 15-minute graphical seminars with voice-over instructions. "The idea is that a planner or creative can [complete segments] while eating lunch at their desk," Mr. Spinnell said.

AgencyLand is tailored to each agency, co-branded with each company's logo, and dotted with pictures of agency heads and customized content. Agency management tracks individual employees' progress, and quizzes are offered at the end of each course.

The user interface as it stands now is Google-esque -- simple, tons of white space, no bells and whistles -- and the content is very Google-centric. Courses suggested for TV media buyers and planners, for example, are "How YouTube complements Television Advertising" and "Getting the Most Out of Google TV." For search specialists, "Google Maps and Ads" and "AdWords on the Go: Mobile Activation." Google is working toward embedding a certification program.

"There's no question the content is largely skewed to our platforms, today, but that's because we are in early stages," Mr. Spinnell said. "AgencyLand ... will expand and include the agency's own training materials and competitive materials."

"Google really has turned around; they really want to help agencies," said Amy Auerbach, senior VP-director of digital at Interpublic Group of Cos.' Initiative, New York. "One of the challenges that agencies face on a daily basis is training staff. Some agencies have established programs and some do not, and that was something that we in the digital space were kind of clamoring for."

Initiative has historically offered a mix of training programs that are informal, such as its "lunch and learn" sessions, where experts give presentations, or more formal, such as a mandatory, nationwide digital training session the shop held earlier this year. "The good thing about AgencyLand is that it's a technology platform, so it was very turnkey for us," Ms. Auerbach said.

Internal affairs
Still, agency leaders are quick to note that Google's agency training program doesn't trump internal ones, and should be used only in tandem with existing training programs.

Last fall, WPP-owned Group M introduced its first major online training program, dubbed Mspace -- a play on the name and style of News Corp.'s MySpace. More than half of the agency's staff -- some 1,700 staffers -- has already gone through the program, and "75% of those people have been people outside of digital," said John Montgomery, chief operating officer-North America at Group M Interaction.

Group M, one of AgencyLand's select test agencies, is in the midst of assembling teams that will work on the platform in beta and report back to the search giant.

"Even something like Mspace has to be used as an adjunct to a formal digital training program, for digital and for nondigital people," Mr. Montgomery said. "If it was their only training I would be worried, and the same would be true about AgencyLand."

Microsoft is launching its own agency-targeted training program this summer, called Digital Academy. It's not an online training tool like Google's but rather in-person educational sessions, expected to push the three-screen approach (web, TV and mobile) that Microsoft evangelizes.

Official Source

Social Networking: 10 Steps to Finding Your Target Market in Facebook

Wednesday, June 17, 2009

How do you find your target market in Facebook? Whether you're an experienced social networker or just a newbie, here are 10 secrets to growing your target market network in Facebook:

1. Update-to-date profile and/or Fan page: Before you begin a "friending" (i.e. request to become another's friend), be sure that your profile is up-to-date with an accurate description of what you do, your interests, and your contact info, including your web site URLs. If you have multiple businesses, invite people in your appropriate target market to become fans of your niche-specific fan page.

2. Follow the gurus. Follow leaders in your field/industry and "friend" them. Anytime you make a friend request, include a personal note, as that will improve the likelihood that they will accept your request. Say something like, "I'm a big fan and have been on your ezine/blog list for several years. I'd love to have you in my network in Facebook." Once they have accepted your invitation, make comments about their status updates to help you get on their radar and in front of their networks.

3. Friends of friends. Take a look at the people in the network of your industry leaders, as they are probably part of your target market as well, and send friend requests to those of interest to you. When you friend someone that you only know by association, send a personal note as well, like "I discovered your profile in 's network and would like to get to know you better by adding you to my network."

4. Use groups. Look for groups that may contain your target market. In your search for groups, use keywords that describe your niche, your industry, your geographic area, the interests of your target market, or whatever other terms you might use to find members of your target market. Join and begin to participate in the group so that they begin to get to know you. Then peruse the member lists for good prospects, sic as the members you've connected with or have gotten to know. Since you won't be able to view the profiles of the group members because they aren't in your network, much of your decision-making about whom to friend may be based upon appearance or how you might be connected to them via other friends in your network.

Read more about: 10 Steps to Finding Your Target Market in Facebook

Ten Tips For Google Image Search

Google Image Search could be used in many ways.

1. If you want to know if a person is a man or a woman and the name doesn't help, do a search for the name.

2. If you don't know the meaning of a word, the pictures may help you.

3. A better search for Flickr. Google uses information from other sites that link to Flickr photos, so you may find Google search better.

4. Find what's interesting about a site, by looking at the pictures included. For example:

5. Find a new wallpaper for your desktop by restricting your search to large images. You can automate this using an application.

6. Find random personal pictures, using standard file names from digital cameras.

7. Type the name of a painter and you can take an art class.

8. Install a Greasemonkey script so you can view the original version of the image directly by clicking on the thumbnail.

9. Find the color of a word. "Word Color is a windows program that uses Google Image Search to determine the color of a word or string of words. It goes out there, retrieves the top 9 images and loops through all pixels, calculating the average hue, which is later converted to a color."

10. If you want to grab search results, GoogleGrab is a tool that downloads images from Google Image Search. It even supports batch search.

Official Source

Bing to be Integrated into Search Engine Reports

Thursday, June 11, 2009

Recently Microsoft released a new search engine called Bing, which has begun sending traffic to websites with Google Analytics installed. Bing currently shows up as a referring site in the Traffic Sources reports. We are actively working on an update that will include Bing under the default list of search engines in Google Analytics.

If you absolutely can't wait for the upgrade, you can add the following line to your Google Analytics tracking code as a temporary solution. Note, this workaround is recommended for advanced users only. For more information on adding custom configurations to the Google Analytics tracking code, read this article.

pageTracker._addOrganic("bing", "q");

Official Source

SEO And SEM: What’s The Difference?

Monday, June 1, 2009

If you haven’t been around Internet marketers very long then you might get a little confused about how terminology is used. Even the veterans sometimes disagree on the labels and get confused between the blurring lies. But I thought I’d take a little time to explain the difference between search engine optimization (SEO) and search engine marketing (SEM). They’re not the same thing.
Essentially, SEM is a broader term and includes SEO. Here’s the distinction:

SEO is the process of using content, links, keywords, and meta tags to improve a web page’s search engine rankings. Search engine optimizers tend to get a little tunnel vision where rankings are concerned and make that the No. 1 priority.
SEM involves any task of marketing a web page through a search engine and may not necessarily be concerned with organic rankings. Typically, SEM refers to organic SEO as well as paid search models like pay-per-click (PPC) advertising. Some marketers also include display advertising because Yahoo! and MSN both offer display advertising on their search pages. I think you could also include some aspects of social media since many social media marketing campaigns can have search implications attached to them, intentional or not.

6 tactics for maximing your AdWords investment

Thursday, May 28, 2009

The current economy has been tough on businesses and customers alike, and it can be a lot harder these days to connect with more price-concious customers. To reach these customers, our internal team of AdWords optimizers has come up with 6 tactics that will help your AdWords campaigns be more relevant to your customers.

1. Focus your ads on low prices and savings.
2. Use value-related keywords.
3. Make sure your ad groups are targeted and relevant.
4. Don't waste money on irrelevant clicks.
5. Make it easy for customers to buy.
6. Focus your money on your high-performers.

You can read more about each of these tips including examples and instructions at and you can also view these tactics in a pdf format at We hope these tactics will help you continue to see good returns from your AdWords investment.

Keyword Density - How Much is Too Much?

Wednesday, May 27, 2009

When you're evaluating keyword density, you need to decide on your keyword phrase and then write your page. Once you've chosen a keyword phrase for your Web page, you need to start using it. As you probably already know, you should use your keyword phrase in:

  • the meta title
  • meta keywords
  • meta description
  • h1, h2, and h3 headlines (and h4-h6, if you have them)
  • the first paragraph of text in the HTML
  • in link text
  • in alternate text for images
  • scattered throughout the rest of the text on the page

But if there isn't a lot of text on the page, repeating your keyword phrase that many times could end up with a page that is too keyword heavy. In other words, your keyword density is too high.

Your First Rule Must Be Readability Not Keyword Density

And not readability by search engines, but by your customers. If your customers find the text annoying to read they won't be your customers very long, no matter how dense or sparsely you've repeated your keyword phrase. So the first thing I do, especially if I think I've written a page that is too keyword dense is have someone else read the article. Once they're done I'll ask them to sum up what they thought the article was about in 2 or 3 words. I also ask them about the writing - did they find it repetitive? Most of the time, if your test audience doesn't mind the repetitions of your keyword phrase, then you probably haven't included it too often.

Strive for a Keyword Density of No More than 5%

This means that out of the entire Web page content, your keyword phrase should be no more than 5% of the total words. If it is more than that, you risk appearing like a keyword spammer to search engines or annoying your customers with hard-to-read pages.

I aim for a keyword density of 3-4% for my target phrases. I've found that this works to get the keyword phrase into the mind of my reader without screaming at them "I'm targeting ________ as my keyword phrase". I've found that if I ask my test readers what they think the keyword phrase is, if they can get it right away, it's probably too dense. But if they can come close without being 100% I'm hitting the mark.

Official Source of Keyword Density

Use Google’s Brain To Find Keywords

Monday, May 18, 2009

I like this trick and use it each time in my keyword research. I came up with it after discovering the great AutoPagerize user script for Greasemonkey. It stimulates a lot of ideas quickly. In keyword research, where creativity is still a key ingredient, this trick not only makes for a great “jump in” point but also provides a bunch of terms that have a higher probability for success.

Take one keyword or keyword phrase and enter it into Google like this: allintitle: ~coffee products where coffee products would be the term you’re looking to expand upon. By using the tilde (~), you’re asking Google to display synonyms and related terms that Google may be using in their algorithm.

The above guest tip is provided by Bill Sebald

New Google search features important for SEO and online marketing

Friday, May 15, 2009

New search features being unveiled by Google could have an impact on search engine optimisation (SEO) and internet marketing strategies.

In an official blog post, the search engine said it was launching a new package called Search Options, which lets users refine their results.

They can choose to filter out results according to time, or run a search for forums, videos or reviews only, for example.

Users can also see various views of their results, with some showing more information about each entry and others including more images.

"We think of the Search Options panel as a tool belt that gives you new ways to interact with Google Search and we plan to fill it with more innovative and useful features in the future," the post read.

Research carried out recently by Guava and Econsultancy revealed that 55 per cent of companies intend to spend more on SEO this year, while 45 per cent plan to increase their pay per click marketing budgets.

More about these Google search features .

Google Analytics and Adsense Get Married

Monday, May 4, 2009

Publishers using both Google Analytics and Google Adsense can now officially integrate their accounts.

Marrying the accounts takes just a few minutes. Publishers need to log into AdSense, select the "Integrate your Adsense account with Google Analytics" on the Reports > Overview tab and simply follow the on-screen instructions. Once complete, publishers will find an AdSense-specific menu under the "Content" section of Analytics containing reports on the top Adsense Content, top AdSense referrers and AdSense Trending. The last reports lets publishers analyze how a site generate revenue during different times of the day and different days of the week.

The Adsense overview shows you ten metrics that summarize the Adsense activity on your site. The total revenue made, revenue per CPM, total ads clicks, the Adsense CTR, the eCPM (estimate cost per thousand page impressions, or the revenue per thousand impressions), the total number of impressions (and impressions per visit).

Official Source about the article Google Analytics and Adsense Get Married

12 Simple Steps to Effective Websites

Wednesday, April 29, 2009

Effective websites should include the following:

1. Your website needs to focus on a specific niche.

2. You need to do keyword research and although Google no longer gives weight to Meta keywords some of the other major search engines still do.

3. Your website should have the main keyword used throughout and each page should be written around 5-10 keywords that are tightly focused on that particular page's topic.

4. Content is still King. Well written, focused content is crucial.

5. Meta titles need to include your keywords.

6. Organization of content should include headings and subtitles to make it easy for readers to scan the pages. Be sure to include your keywords in these headings as well.

7. Most people on the web are looking for information. If you don't give them anything of value or entertain them, they will be gone, probably for good.

8. Use keywords in links whereever possible.

9. Include a call to action and, if possible, provide a Free trial. You have to build trust before you can make a sale.

10. Check your website in various browsers (FireFox, Internet Explorer, etc.) to make sure it displays equally well in all.

11. Your personality is what attracts people to you so why would you create a generic website with all of the excitement of a flat glass of pop. Keep the content fresh so it has Fizz!

12. Most importantly, have realistic expectations of what you want to achieve with your website. With all the hype about overnight successes on the internet it's difficult to put your results into perspective. If you expect instant success and it isn't happening, it's easy to become demoralized and quit before you reach your goal.

More info about 12 simple steps to effective websites

Top five Mistakes in Web Site Optimization

Tuesday, April 28, 2009

Web site optimization is the practice of making your site search-friendly both to search engines and searchers. There are five common mistakes that people tend to make when beginning to optimize their sites for search engines.

1) Web Site Optimization Mistake #1: Lack of Targeted Keywords and Phrases

A lack of targeted keywords and phrases can make or break your site. When a searcher goes to a search engine or directory and types in a keyword or keyword phrase that you would like to be found for - but you don't have these particular keywords and phrases on your site - then that searcher will most likely not be able to find you.

2) Web Site Optimization Mistake #2: Poorly Written Content

Site content is the absolute number one draw for both search engine spiders and search engine/directory users. If your content is badly written, is never updated, or is not relevant to what you want to be found for, than your site is neither search engine friendly or user-friendly. In addition, your content absolutely must have targeted keywords and phrases (see mistake number 1). Well-written content is what search engine spiders feed on, and content is the key to high rankings.

3) Web Site Optimization Mistake #3: Black Hat SEO Techniques

Black Hat web site optimization includes techniques that are unethical and frowned upon by search engine spiders. These techniques include keyword stuffing, doorway pages, invisible text, and more. These practices actually do raise your site ranking. However, search engine spiders have become very aware of Black Hat seo techniques and can spot them pretty easily (and ban your site). Don't go for the quick fix; learn how to optimize your site for the long haul.

4) Web Site Optimization Mistake #4: Using Meta Tags Improperly or Not At All

Meta tags include title tags, keyword tags, and description tags. While not the absolute most important component in Web site optimization (that spot is reserved for keywords and content), they do have an important part to play. Make sure to include all these tags in every page of your site, and target them for each individual page.

5) Web Site Optimization Mistake #5: A Badly Designed Site

Ineffective site design includes lack of clear navigation, poorly designed frames, and large,load-intensive graphics. Search engine spiders can actually be blocked from crawling sites that are not well-designed, so it's a major part of Web site optimization; plus, if users can't find what they want on your site quickly, they'll find another site.

Read More About the Mistakes in Web Site Optimization

Four things that you should know about Link Building

Monday, April 13, 2009

1. Inbound links are very important

The more websites link to your site, the easier it will be to get high rankings on Google. Google considers links to your site as votes for your site. The more votes your website has, the better your rankings will be. If more pages link to the website of your competitor, then it is likely that your competitor will get better rankings than you on Google.

2. It is important to get the right links

In addition to the number of links to your website, Google also considers the quality of the links. Links from unrelated websites won't help your search engine rankings as much as links from related websites that deal with a similar topic as your website. A link from a trusted website that itself has many links pointing to it will help your search engine rankings more than a link from a website with few inbound links.

3. It is important to keep on link building

Many of your competitors will continue to work on their links. If you don't keep on working on your links, your competitors will pass you in the search engine results sooner or later.

4. Google doesn't like paid links

Google considers links to your site as editorial votes for its quality. A paid link is not editorial. Google's anti-spam team has asked webmasters to report paid links. If your competitors report your paid links, Google might penalize your website.

Google Gets Generic on Local Web Search Queries

Thursday, April 9, 2009

The Google blog announced that Google is now showing more local results in web search for more generic queries. This is something that was noticed before the announcement but now it is officially confirmed by Google.

This means that searches for local-like keywords no longer need to have a location in the query. For example, a search on web design automatically shows me a local box in the middle of the Google web search results, without me specifically specifying web design, suffern, ny, which then shows the local box at the top of the results. Here is a picture of Google detecting that I am near the city of Monsey, in New York and it even ranks my company in the number two spot.

For More Details about Google Local Web Search Queries .

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