6 Steps to write a well-structured Press Release

Thursday, November 26, 2009

Here are some steps to create a correct structure for your press release:
1. Attractive Headline

Write an attractive headline which communicates the core message of your press release. Use action verbs in the present tense and relevant keywords.

2. Text Summary

Under the headline, write a summary text with one or two key sentences.

3. Key Elements

Create the body of the press release and ensure that your key elements are written in the beginning of the text so as to attract the readers’ attention. Don’t forget that journalists are usually very busy and in a rush when they receive it.

4. Contact Information

Write the name and the contact information of your company at the end of your press release, so that media can easily find that information if needed.

5. Use standard fonts

Use fonts universally accepted and avoid the use of bold, italic or colored fonts. In this way your press release remains readable from various computer platforms.

6. Post it online

When your press release is completed, don’t forget to post it on your website(s) so that search engines can easily pick it up.

Don’t forget to optimize your texts, review the grammar & orthography and send your press release to all available free submission directories!

The 5 Basic Rules of Seo Copywriting

SEO copywriting is a writing technique used for producing readable and persuasive website content. With this technique we produce quality texts for the visitors of the website and at the same time, we target to specific search terms in order to rank highly in the search engine results. Finding the perfect balance between having the correct keyword density and an engaging text for the visitors is not an easy task.

Search Engine Optimization improves the volume of traffic that a website receives from the organic results of search engines. In order to have a successful SEO campaign, you need to make sure you are optimized for the different factors that search engines use in order to determine the relevancy of a site. One of the key factors of success is the quality content and thus the effective SEO copywriting.

Here are the 5 basic rules you need to follow while writing your texts:

1. Conduct Keyword Research

Conduct a keyword research to determine the exact keywords and keyword phrases that should be incorporated into your website content. Search for terms that your customers might search when they look for products & services like yours. Check the popularity of each keyword by comparing the number of results in Google Search and the Global Monthly Search Volume from Google Adwords.

2. Write Descriptive Texts

Usually the pages that do not contain enough text do not appear on the first results. Always try to write quality content and have more than 250 words per page.

3. Avoid Duplicate Content

Duplicate content is a major issue for sites like online stores, news portals etc. If two pages look very much alike, Google removes one of them from the index. This means that it deletes pages that contain very few or not unique text. Thus always try to write unique, quality and descriptive text for each page. You can check your site for duplicate content by using the tool Duplicate Content Check.

4. Mind the Keyword Usage

Use a group of terms that share a common word or phrase to optimize one page. It will allow the search engines to consider the entire page relevant to the common theme.

Add two, or at most three targeted search terms in each page and place them strategically within the text. Be careful not to insert more than two or three keywords per page that can divert the search engines’ ability to recognize the most relevant phrases.

5. Keyword Optimization – KeywordRank

Incorporate the selected keywords in each page title, HTML headings (H1-6), meta description and meta keywords. The page title is the one appearing in the top bar of the browser window. It is also the one it appears in the Search Results, so it must attract the user to click on it. The H1-6 tags are the headings of the page’s paragraphs. The meta description is a meta-data field appearing sometimes in the search results as snippets. The meta keywords have not any significant value for SEO these days, nevertheless you can use this meta-tag and include the important keywords of your site.
Keyword density should be higher for the most important terms of your page. Additionally in order to be sure that you have optimized for the correct terms you need to find the KeywordRank (KR) of each keyword of your page. The KR is a special rank that measures how optimized a term is inside the page. You can use the Keyword Analyzer tool to perform such an analysis. Make sure you keep the KR relatively high for your important keywords and low the unimportant ones.
In addition to the above, the most important is to create a copywrite appealing to the visitors-consumers. Don’t forget that they are your website’s end users and they need to discover your products or services uniqueness, through a comprehensive and attractive website.

There was an error in this gadget