The Google blog announced that Google is now showing more local results in web search for more generic queries. This is something that was noticed before the announcement but now it is officially confirmed by Google.
This means that searches for local-like keywords no longer need to have a location in the query. For example, a search on web design automatically shows me a local box in the middle of the Google web search results, without me specifically specifying web design, suffern, ny, which then shows the local box at the top of the results. Here is a picture of Google detecting that I am near the city of Monsey, in New York and it even ranks my company in the number two spot.
For More Details about Google Local Web Search Queries .