Social Networking: 10 Steps to Finding Your Target Market in Facebook

Wednesday, June 17, 2009

How do you find your target market in Facebook? Whether you're an experienced social networker or just a newbie, here are 10 secrets to growing your target market network in Facebook:

1. Update-to-date profile and/or Fan page: Before you begin a "friending" (i.e. request to become another's friend), be sure that your profile is up-to-date with an accurate description of what you do, your interests, and your contact info, including your web site URLs. If you have multiple businesses, invite people in your appropriate target market to become fans of your niche-specific fan page.

2. Follow the gurus. Follow leaders in your field/industry and "friend" them. Anytime you make a friend request, include a personal note, as that will improve the likelihood that they will accept your request. Say something like, "I'm a big fan and have been on your ezine/blog list for several years. I'd love to have you in my network in Facebook." Once they have accepted your invitation, make comments about their status updates to help you get on their radar and in front of their networks.

3. Friends of friends. Take a look at the people in the network of your industry leaders, as they are probably part of your target market as well, and send friend requests to those of interest to you. When you friend someone that you only know by association, send a personal note as well, like "I discovered your profile in 's network and would like to get to know you better by adding you to my network."

4. Use groups. Look for groups that may contain your target market. In your search for groups, use keywords that describe your niche, your industry, your geographic area, the interests of your target market, or whatever other terms you might use to find members of your target market. Join and begin to participate in the group so that they begin to get to know you. Then peruse the member lists for good prospects, sic as the members you've connected with or have gotten to know. Since you won't be able to view the profiles of the group members because they aren't in your network, much of your decision-making about whom to friend may be based upon appearance or how you might be connected to them via other friends in your network.

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Ten Tips For Google Image Search

Google Image Search could be used in many ways.

1. If you want to know if a person is a man or a woman and the name doesn't help, do a search for the name.

2. If you don't know the meaning of a word, the pictures may help you.

3. A better search for Flickr. Google uses information from other sites that link to Flickr photos, so you may find Google search better.

4. Find what's interesting about a site, by looking at the pictures included. For example: wired.com.

5. Find a new wallpaper for your desktop by restricting your search to large images. You can automate this using an application.

6. Find random personal pictures, using standard file names from digital cameras.

7. Type the name of a painter and you can take an art class.

8. Install a Greasemonkey script so you can view the original version of the image directly by clicking on the thumbnail.

9. Find the color of a word. "Word Color is a windows program that uses Google Image Search to determine the color of a word or string of words. It goes out there, retrieves the top 9 images and loops through all pixels, calculating the average hue, which is later converted to a color."

10. If you want to grab search results, GoogleGrab is a tool that downloads images from Google Image Search. It even supports batch search.

Official Source

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