6 tactics for maximing your AdWords investment

Thursday, May 28, 2009

The current economy has been tough on businesses and customers alike, and it can be a lot harder these days to connect with more price-concious customers. To reach these customers, our internal team of AdWords optimizers has come up with 6 tactics that will help your AdWords campaigns be more relevant to your customers.

1. Focus your ads on low prices and savings.
2. Use value-related keywords.
3. Make sure your ad groups are targeted and relevant.
4. Don't waste money on irrelevant clicks.
5. Make it easy for customers to buy.
6. Focus your money on your high-performers.

You can read more about each of these tips including examples and instructions at www.google.com/adwords/tactics and you can also view these tactics in a pdf format at www.google.com/adwords/tactics/top_tactics.pdf. We hope these tactics will help you continue to see good returns from your AdWords investment.

Keyword Density - How Much is Too Much?

Wednesday, May 27, 2009

When you're evaluating keyword density, you need to decide on your keyword phrase and then write your page. Once you've chosen a keyword phrase for your Web page, you need to start using it. As you probably already know, you should use your keyword phrase in:

  • the meta title
  • meta keywords
  • meta description
  • h1, h2, and h3 headlines (and h4-h6, if you have them)
  • the first paragraph of text in the HTML
  • in link text
  • in alternate text for images
  • scattered throughout the rest of the text on the page

But if there isn't a lot of text on the page, repeating your keyword phrase that many times could end up with a page that is too keyword heavy. In other words, your keyword density is too high.

Your First Rule Must Be Readability Not Keyword Density

And not readability by search engines, but by your customers. If your customers find the text annoying to read they won't be your customers very long, no matter how dense or sparsely you've repeated your keyword phrase. So the first thing I do, especially if I think I've written a page that is too keyword dense is have someone else read the article. Once they're done I'll ask them to sum up what they thought the article was about in 2 or 3 words. I also ask them about the writing - did they find it repetitive? Most of the time, if your test audience doesn't mind the repetitions of your keyword phrase, then you probably haven't included it too often.

Strive for a Keyword Density of No More than 5%

This means that out of the entire Web page content, your keyword phrase should be no more than 5% of the total words. If it is more than that, you risk appearing like a keyword spammer to search engines or annoying your customers with hard-to-read pages.

I aim for a keyword density of 3-4% for my target phrases. I've found that this works to get the keyword phrase into the mind of my reader without screaming at them "I'm targeting ________ as my keyword phrase". I've found that if I ask my test readers what they think the keyword phrase is, if they can get it right away, it's probably too dense. But if they can come close without being 100% I'm hitting the mark.

Official Source of Keyword Density

Use Google’s Brain To Find Keywords

Monday, May 18, 2009

I like this trick and use it each time in my keyword research. I came up with it after discovering the great AutoPagerize user script for Greasemonkey. It stimulates a lot of ideas quickly. In keyword research, where creativity is still a key ingredient, this trick not only makes for a great “jump in” point but also provides a bunch of terms that have a higher probability for success.

Take one keyword or keyword phrase and enter it into Google like this: allintitle: ~coffee products where coffee products would be the term you’re looking to expand upon. By using the tilde (~), you’re asking Google to display synonyms and related terms that Google may be using in their algorithm.

The above guest tip is provided by Bill Sebald

New Google search features important for SEO and online marketing

Friday, May 15, 2009

New search features being unveiled by Google could have an impact on search engine optimisation (SEO) and internet marketing strategies.

In an official blog post, the search engine said it was launching a new package called Search Options, which lets users refine their results.

They can choose to filter out results according to time, or run a search for forums, videos or reviews only, for example.

Users can also see various views of their results, with some showing more information about each entry and others including more images.

"We think of the Search Options panel as a tool belt that gives you new ways to interact with Google Search and we plan to fill it with more innovative and useful features in the future," the post read.

Research carried out recently by Guava and Econsultancy revealed that 55 per cent of companies intend to spend more on SEO this year, while 45 per cent plan to increase their pay per click marketing budgets.

More about these Google search features .

Google Analytics and Adsense Get Married

Monday, May 4, 2009

Publishers using both Google Analytics and Google Adsense can now officially integrate their accounts.

Marrying the accounts takes just a few minutes. Publishers need to log into AdSense, select the "Integrate your Adsense account with Google Analytics" on the Reports > Overview tab and simply follow the on-screen instructions. Once complete, publishers will find an AdSense-specific menu under the "Content" section of Analytics containing reports on the top Adsense Content, top AdSense referrers and AdSense Trending. The last reports lets publishers analyze how a site generate revenue during different times of the day and different days of the week.

The Adsense overview shows you ten metrics that summarize the Adsense activity on your site. The total revenue made, revenue per CPM, total ads clicks, the Adsense CTR, the eCPM (estimate cost per thousand page impressions, or the revenue per thousand impressions), the total number of impressions (and impressions per visit).

Official Source about the article Google Analytics and Adsense Get Married