1. Inbound links are very important
The more websites link to your site, the easier it will be to get high rankings on Google. Google considers links to your site as votes for your site. The more votes your website has, the better your rankings will be. If more pages link to the website of your competitor, then it is likely that your competitor will get better rankings than you on Google.
2. It is important to get the right links
In addition to the number of links to your website, Google also considers the quality of the links. Links from unrelated websites won't help your search engine rankings as much as links from related websites that deal with a similar topic as your website. A link from a trusted website that itself has many links pointing to it will help your search engine rankings more than a link from a website with few inbound links.
3. It is important to keep on link building
Many of your competitors will continue to work on their links. If you don't keep on working on your links, your competitors will pass you in the search engine results sooner or later.
4. Google doesn't like paid links
Google considers links to your site as editorial votes for its quality. A paid link is not editorial. Google's anti-spam team has asked webmasters to report paid links. If your competitors report your paid links, Google might penalize your website.
The more websites link to your site, the easier it will be to get high rankings on Google. Google considers links to your site as votes for your site. The more votes your website has, the better your rankings will be. If more pages link to the website of your competitor, then it is likely that your competitor will get better rankings than you on Google.
2. It is important to get the right links
In addition to the number of links to your website, Google also considers the quality of the links. Links from unrelated websites won't help your search engine rankings as much as links from related websites that deal with a similar topic as your website. A link from a trusted website that itself has many links pointing to it will help your search engine rankings more than a link from a website with few inbound links.
3. It is important to keep on link building
Many of your competitors will continue to work on their links. If you don't keep on working on your links, your competitors will pass you in the search engine results sooner or later.
4. Google doesn't like paid links
Google considers links to your site as editorial votes for its quality. A paid link is not editorial. Google's anti-spam team has asked webmasters to report paid links. If your competitors report your paid links, Google might penalize your website.
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