5 Tips For Building Your Brand Online
1. Create a Listening Post
Consider using Google reader or Google alerts to monitor key websites and blogs to keep in touch with where you are being mentioned online.
2. Don’t Just Rely Solely On Your Website
Relying solely on your text only website is becoming less effective when it comes to spreading your companies message. Building your website should only be the start of your online marketing efforts and building your brand is definitely not going to happen if you just stick to your traditional website.
When trying to build your brand you should give your company every opportunity to get noticed. Using text is naturally one way, but how you deliver that text has become much more important. Having a website is only the starting point. You should be delivering your brand through:
Blogs
Video
Images
Online PR releases
Link building strategies
3. Use RSS
RSS or Really Simple Syndication is an extremely effective method for people to get notified of changes to your website and blog. If one of your customers has a large number of websites that they want to keep up to date on, instead of checking the actual websites every few days, simply let them subscribe to your website using your RSS feed. This way, they get all your important new content delivered straight to them. This is possible using a piece of software called an ‘Aggregator’ or ‘Feed Reader’ Popular aggregator’s are:
Google Reader
FeedBurner
NewsGator
4. Consider Social Media Marketing Strategies.
The social media websites below should play a key part in your online brand building strategy. As these websites are used by the larger search engines for content, you will get more visibility when you start to build a presence in these web 2.0 sites.
5. Keep Viral Marketing in Mind.
Viral marketing is an excellent strategy for spreading your message and building your brand through ‘word of mouse’. Perfecting a viral message is not an easy thing to do. A recent example of viral marketing was the Susan Boyle video of her performance on the “Britain’s Got Talent TV show”
The power of Viral Marketing lies with your audience. When they start spreading your message for you, without you having to advertise or push the message, bingo! The more effective the viral message, the more online visibility you get.
In Summary………
Building your brand online should be an ongoing exercise that continually looks for new ways to get your message out there. Increasingly online users are getting information sent to them rather than going searching for it.
Your ability to create a buzz has become increasingly more important, it only takes months now to reach 50 millions potential customers – the trick is knowing how to find them!
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