Why Social Bookmarking?

Wednesday, July 8, 2009

There are three reasons.

  1. More links
  2. More traffic
  3. More credibility

More links are always a good thing.

Think of links as the road traffic moves through on the web. If there are no roads to where your business “lives” online, namely its website, it’s far less likely that the visitors you want will end up getting to you.

That’s true whether you’re talking about search engines or links from other sites. Search engines use a mysterious cross between the number and quality of links to your site in their determination of whether you should be number one or number 701 for your desired keyword.

In addition, the “nicer” the road, the more traffic will flow through it - think of an authority site linking to your site as a highway that leads directly to your site, and one from a reciprocal link or link exchange scheme as a back street in a sketchy neighborhood full of potholes.

More traffic, also good.

From social bookmarking, this traffic is often targeted. Through tagging, the description someone writes, or the title they assigned to your link, the person who discovers the submitted link on a social bookmarking site knows exactly where they’re going, and why they’re interested in getting there.

It’s like seeing the cover of a magazine on a rack. That’s what pulls them in, they see a headline - to get to the story they are compelled to take another action.

The more credibility thing is a bit harder to explain, so we’ll go with another analogy.

Let’s say I made a movie and I thought it was fantastic. If I’ve never met you before, and I tell you, “hey, I made a kick-ass movie, come see it!” - you may come see it, you may not.

It depends more on how much time you have and if you’re interested in that kind of movie, even how nice of a person you are, than my opinion.


Read More about Social Bookmarking

4 comments:

1

said...

I have an ecommerce site and Im working on optimising each page. Im targeting a couple of keywords per page, some are not too competitive. Would it be a good strategy to add my pages using these keywords to social bookmarking sites or would this not offer much help. Im thinking that I might only need a couple of backlinks for each keyword to build it up.

1

said...

Nice post on social bookmarking. I will bookmark my blog to promote it. Social bookmarking is the best way to promote your product or service.

1

said...

Thank you. I absolutely agree with your opinion.

1

said...

Im so sorry for my delay reply on your question. Yes i think its a good tactic to promote these pages on social bookmarking sites. But you must be careful with how many keywords promote per page.

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