Do you like privacy? Well, now you can “Like” it officially — with Facebook’s newly launched Facebook and Privacy Page. Today, the social networking site announced on its blog() that it has created a page all about everyone’s favorite topic: Facebook privacy.
A few weeks ago, tensions came to a head with regard to Facebook — people were sick and tired of changing privacy settings, confused by the Open Graph and shocked by allegedly leaked IMs from Facebook founder Mark Zuckerberg’s college days, in which he scoffed at users for trusting him with their info. A (failed) movement calling for folks to quit the site grew, alternative versions of Facebook began popping up, and Time magazine even put privacy on its cover. Finally, Facebook launched new, simplified privacy settings in an attempt to make good.
Now, users have an official venue in which to get info on changes such as these, as well as to ask questions and (most likely) vent frustrations. Currently, there are a few video tutorials explaining the new privacy settings up on the page, as well as a series of articles on privacy from various publications.
That might sound like a silly question – what should be the number one rule when it comes to search engine optimization? However, everyone has their own ideas. For some it relates to keywords, for others, on-site optimization or off-site optimization (or link building). It may sound like I am repeating the same philosophy all the time – here is a different twist.
When it comes to SEO, every site, every business is unique in every respect. They are have their own set of unique requirements and their own unique blend of options that can help lift them to the front page of the search results. While there may be a range of basic white hat optimization strategies that every site can implement, once you get past the basics it is a different story.
Some businesses can succeed with pure organic search results others may need the help of pay per click advertising. Another business may find that social media marketing through the use of videos delivers more and better targeted visitors than organic search on its own.
To be successful online now you need a blended strategy that uses every available channel promote your business. You also need a website that fulfills all the requirements needed to be successful – that includes design, content and usability. A mistake can be to try and copy what another business has done – it often doesn’t migrate to your business because you haven’t taken the same direction with other strategies.
So the number one rule (for lack of a better phrase) is that each business is different and each business requires a different set of strategies to succeed online.
Here are some steps to create a correct structure for your press release:
1. Attractive Headline
Write an attractive headline which communicates the core message of your press release. Use action verbs in the present tense and relevant keywords.
2. Text Summary
Under the headline, write a summary text with one or two key sentences.
3. Key Elements
Create the body of the press release and ensure that your key elements are written in the beginning of the text so as to attract the readers’ attention. Don’t forget that journalists are usually very busy and in a rush when they receive it.
4. Contact Information
Write the name and the contact information of your company at the end of your press release, so that media can easily find that information if needed.
5. Use standard fonts
Use fonts universally accepted and avoid the use of bold, italic or colored fonts. In this way your press release remains readable from various computer platforms.
6. Post it online
When your press release is completed, don’t forget to post it on your website(s) so that search engines can easily pick it up.
Don’t forget to optimize your texts, review the grammar & orthography and send your press release to all available free submission directories!
Tina Fotopoulou is the Official Author of this post WebSeoAnalytics.com
SEO copywriting is a writing technique used for producing readable and persuasive website content. With this technique we produce quality texts for the visitors of the website and at the same time, we target to specific search terms in order to rank highly in the search engine results. Finding the perfect balance between having the correct keyword density and an engaging text for the visitors is not an easy task.
Search Engine Optimization improves the volume of traffic that a website receives from the organic results of search engines. In order to have a successful SEO campaign, you need to make sure you are optimized for the different factors that search engines use in order to determine the relevancy of a site. One of the key factors of success is the quality content and thus the effective SEO copywriting.
Here are the 5 basic rules you need to follow while writing your texts:
1. Conduct Keyword Research
Conduct a keyword research to determine the exact keywords and keyword phrases that should be incorporated into your website content. Search for terms that your customers might search when they look for products & services like yours. Check the popularity of each keyword by comparing the number of results in Google Search and the Global Monthly Search Volume from Google Adwords.
2. Write Descriptive Texts
Usually the pages that do not contain enough text do not appear on the first results. Always try to write quality content and have more than 250 words per page.
3. Avoid Duplicate Content
Duplicate content is a major issue for sites like online stores, news portals etc. If two pages look very much alike, Google removes one of them from the index. This means that it deletes pages that contain very few or not unique text. Thus always try to write unique, quality and descriptive text for each page. You can check your site for duplicate content by using the tool Duplicate Content Check.
4. Mind the Keyword Usage
Use a group of terms that share a common word or phrase to optimize one page. It will allow the search engines to consider the entire page relevant to the common theme.
Add two, or at most three targeted search terms in each page and place them strategically within the text. Be careful not to insert more than two or three keywords per page that can divert the search engines’ ability to recognize the most relevant phrases.
5. Keyword Optimization – KeywordRank
Incorporate the selected keywords in each page title, HTML headings (H1-6), meta description and meta keywords. The page title is the one appearing in the top bar of the browser window. It is also the one it appears in the Search Results, so it must attract the user to click on it. The H1-6 tags are the headings of the page’s paragraphs. The meta description is a meta-data field appearing sometimes in the search results as snippets. The meta keywords have not any significant value for SEO these days, nevertheless you can use this meta-tag and include the important keywords of your site.
Keyword density should be higher for the most important terms of your page. Additionally in order to be sure that you have optimized for the correct terms you need to find the KeywordRank (KR) of each keyword of your page. The KR is a special rank that measures how optimized a term is inside the page. You can use the Keyword Analyzer tool to perform such an analysis. Make sure you keep the KR relatively high for your important keywords and low the unimportant ones.
In addition to the above, the most important is to create a copywrite appealing to the visitors-consumers. Don’t forget that they are your website’s end users and they need to discover your products or services uniqueness, through a comprehensive and attractive website.
Nelios.com internet marketing Greece welcomes you to a new world of endless marketing and advertising opportunities over the internet. Our specialists in advanced internet marketing in Greece and e-commerce industry, provide you with the opportunity to apply the power of the internet to your own e-business in order to enhance your sales and your brand identity.
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Nelios specialises in advance e-commerce services: E-commerce, E-stores building, Internet advertising, Pay per click advertising, Web Marketing, Banners Advertising, E-Brochures, Live chat services, E-mail marketing, Web media plan, Search engines optimisation, SEO Consultants, Content writing, Directory Submition Services, Articles Writing, Link building, Linux hosting, Windows hosting, Dedicated Servers, Email hosting, SSL Certificates, Data Center, Support, CMS developments, Custom programming, Web design, Web usability, Corporate branding, Web templates.
Google News added a directory for custom sections and an easy way to create your own custom sections. Until now, the only way to add a section to Google News was to perform a search and click on "create custom section" at the bottom of the search results page.
Now you can click on "Add a section", find your favorite sections or create new ones.
Google uses numerous sources to find new webpages, from links we find on the web to submitted URLs. We aim to discover new pages quickly so that users can find new content in Google search results soon after they go live. We recently launched a feature that uses RSS and Atom feeds for the discovery of new webpages.
RSS/Atom feeds have been very popular in recent years as a mechanism for content publication. They allow readers to check for new content from publishers. Using feeds for discovery allows us to get these new pages into our index more quickly than traditional crawling methods. We may use many potential sources to access updates from feeds including Reader, notification services, or direct crawls of feeds. Going forward, we might also explore mechanisms such as PubSubHubbub to identify updated items.
In order for us to use your RSS/Atom feeds for discovery, it's important that crawling these files is not disallowed by your robots.txt. To find out if Googlebot can crawl your feeds and find your pages as fast as possible, test your feed URLs with the robots.txt tester in Google Webmaster Tools.
Following the view-through reporting campaign it rolled out recently, Google AdWords is launching a new ad campaign impact measurement tool called Campaign Insights. Campaign Insights will let you measure how well your display ad campaign is working beyond just clicks.
According to the Inside AdWords blog, Campaign Insights is a unique measurement tool that gives you reliable data about how a particular ad campaign was able to raised brand awareness or active user interest on a particular product or service that you are promoting. It measures the incremental lift in both online search activity and website visits brought by display ad campaign, beyond the usual click and conversion indicators.
Campaign Insights analyzes large quantities of data and compare two data sets – large group of users who saw and ad against a large group that did not see the the same ad to see whether there is a big difference in searches and visits to an advertiser’s websites. It will then determine whether the incremental change directly attributable to the display ad campaign is enough to establish how well a display ad campaign is effectively working beyong clicks.
Campaign Insights is currently available for display ad campaign in the US and UK. It will be a useful tool for you if you’re running display ad campaigns over the Google Content Network.
Recently we received some questions about how Google uses (or more accurately, doesn't use) the "keywords" meta tag in ranking web search results. Suppose you have two website owners, Alice and Bob. Alice runs a company called AliceCo and Bob runs BobCo. One day while looking at Bob's site, Alice notices that Bob has copied some of the words that she uses in her "keywords" meta tag. Even more interesting, Bob has added the words "AliceCo" to his "keywords" meta tag. Should Alice be concerned?
At least for Google's web search results currently (September 2009), the answer is no. Google doesn't use the "keywords" meta tag in our web search ranking. This video explains more, or see the questions below.
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