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Custom Sections Directory for Google News

Google News added a directory for custom sections and an easy way to create your own custom sections. Until now, the only way to add a section to Google News was to perform a search and click on "create custom section" at the bottom of the search results page.

Now you can click on "Add a section", find your favorite sections or create new ones.

Official Source

Google Now Indexes Pages via RSS / Atom Feeds on your Site

Google uses numerous sources to find new webpages, from links we find on the web to submitted URLs. We aim to discover new pages quickly so that users can find new content in Google search results soon after they go live. We recently launched a feature that uses RSS and Atom feeds for the discovery of new webpages.

RSS/Atom feeds have been very popular in recent years as a mechanism for content publication. They allow readers to check for new content from publishers. Using feeds for discovery allows us to get these new pages into our index more quickly than traditional crawling methods. We may use many potential sources to access updates from feeds including Reader, notification services, or direct crawls of feeds. Going forward, we might also explore mechanisms such as PubSubHubbub to identify updated items.

In order for us to use your RSS/Atom feeds for discovery, it's important that crawling these files is not disallowed by your robots.txt. To find out if Googlebot can crawl your feeds and find your pages as fast as possible, test your feed URLs with the robots.txt tester in Google Webmaster Tools.

Official Source

Measure Your Display Ad’s Impact with AdWords Campaign Insights

Following the view-through reporting campaign it rolled out recently, Google AdWords is launching a new ad campaign impact measurement tool called Campaign Insights. Campaign Insights will let you measure how well your display ad campaign is working beyond just clicks.

According to the Inside AdWords blog, Campaign Insights is a unique measurement tool that gives you reliable data about how a particular ad campaign was able to raised brand awareness or active user interest on a particular product or service that you are promoting. It measures the incremental lift in both online search activity and website visits brought by display ad campaign, beyond the usual click and conversion indicators.

Campaign Insights analyzes large quantities of data and compare two data sets – large group of users who saw and ad against a large group that did not see the the same ad to see whether there is a big difference in searches and visits to an advertiser’s websites. It will then determine whether the incremental change directly attributable to the display ad campaign is enough to establish how well a display ad campaign is effectively working beyong clicks.

Campaign Insights is currently available for display ad campaign in the US and UK. It will be a useful tool for you if you’re running display ad campaigns over the Google Content Network.

Official Source

Google does not use the keywords meta tag in web ranking

Recently we received some questions about how Google uses (or more accurately, doesn't use) the "keywords" meta tag in ranking web search results. Suppose you have two website owners, Alice and Bob. Alice runs a company called AliceCo and Bob runs BobCo. One day while looking at Bob's site, Alice notices that Bob has copied some of the words that she uses in her "keywords" meta tag. Even more interesting, Bob has added the words "AliceCo" to his "keywords" meta tag. Should Alice be concerned?

At least for Google's web search results currently (September 2009), the answer is no. Google doesn't use the "keywords" meta tag in our web search ranking. This video explains more, or see the questions below.

Read More at Official Webmaster Central Blog

Google Now Highlights Forum Posts in Search Results

For some types of queries, the best results come often come from online forums. What’s the best place to eat in San Francisco? What type of RAM should I buy? Where do I find a flux capacitor? Recognizing this, Google has added a new feature to its search results, highlighting several relevant forum posts on sites that have a large number of posts on a specific topic.

In the image above, my query was “best Intel motherboard” Google has recognized that tomshardware.com contains a forum with several relevant topics, showing it below the main result, together with the dates when those topics were created.

In certain situations, this could save us plenty of time, as you can jump directly to a forum post without searching for it on the actual site. Being able to see the date of topic creation is handy too, as you can quickly filter out old info. I’d like to see a setting that enables you to see more forum results, though; four forum topics often isn’t enough.

Official Source

FeedBurner Goes 301 All The Way

The Google AdSense for Feeds (aka FeedBurner) blog announced that all of their links will be 301 redirected, as opposed to some that are 301 redirected. In summary, when you use FeedBurner to create and host your RSS feed, FeedBurner creates special links that are used to send the reader to your web site. Some users selected to use a 302 redirected link, as opposed to a 301 redirected link, to obtain better tracking.

Google has made the decision to remove the 302 redirect option and make them all 301s. Why? The main reason is Google wants these URLs to become “more compatible with search engines that crawl feeds.” A 301 redirect is the best solution for a search engine to determine where a URL lives. 302 redirects historically have confused search engines, as well as webmasters. So to be “consistent with the way that content is distributed today,” Google has made this change.

If you run FeedBurrner for your web site feeds, you don’t have to make any changes. Google has already made the 301 change for you.

Official Source

Google Wave Headed to 100K Beta Users

Google is set to offer 100,000 more testers access to Wave platform

We already know a lot about the collaboration service coming from Google called Wave. The new Wave platform has so far been seen only by developers and press at events designed to showcase the platform's capability.

Since Wave was first introduced, Google has been signing people up as beta testers for Wave in exchange for the users reporting bugs in the platform. Google is now set to roll Wave out to 100,000 of those beta testers as the next step in taking the Wave platform to the big time.

Starting on September 30, the 100,000 beta users will be able to start using Wave. The Wave service is a collaborative environment that allows users to share all sorts of content like video and documents as well as voice and video chat services.

Wave first broke cover back in late May and in July, it was offered to thousands of devs for testing. However, the new test pool is much larger than the original tester pool. The release to a much larger beta tester pool is a lead up to the official public offering of Wave.

Forrester research analyst Ted Schadler said, "Because Google Wave requires people to think about working differently, it's not clear yet what the sweet spot will be. However, you can bet that vendors and CTOs will be watching this with interest to see what develops."

Wave also has functionality similar to a Wiki in that users can write documents to share with others on their wave and that content can be edited by any other user on the wave. Third-party companies are also looking at wave as a platform to launch other types of software offerings. British Telecom plans to launch VoIP gadgets for the Wave platform as an example.

Schadler continued saying, "It's a time of experimentation. We see many companies and plenty of vendors, including all the big collaboration and productivity vendors, looking at new forms of document-based collaboration."

Official Source

Google Toolbar Adds Sidewiki

As you browse the web, it's easy to forget how many people visit the same pages and look for the same information. Whether you're researching advice on heart disease prevention or looking for museums to visit in New York City, many others have done the same and could have added their knowledge along the way.

What if everyone, from a local expert to a renowned doctor, had an easy way of sharing their insights with you about any page on the web? What if you could add your own insights for others who are passing through?

Now you can. Today, we're launching Google Sidewiki, which allows you to contribute helpful information next to any webpage. Google Sidewiki appears as a browser sidebar, where you can read and write entries along the side of the page.

Read More at Official Google Blog

The Link Between Search and Social

Social media isn't just using Digg and StumbleUpon, as many SEOs would have you believe. Then what is the link between SEO and social media?

There's a huge link, but it isn't a "link" in the form of connecting one site to another -- it's something more basic than even the common hyperlink. It's as simple as this: being found.

Even on social sites, you want to be found. People may not know your name, but if they're searching for a great bistro and you aren't listed in Yelp, TripAdvisor, or Yahoo Travel, you might never be found.

Controlling your name by having a Web site is smart. However, how many people are really searching for your company's name? Unless you're a household name like Best Buy, Wal-Mart, McDonalds' or Hershey's, people most likely won't find your products or service by your name in a search engine these days.

But It Isn't My Site

Companies fear social media sites because they have very little control over what other people say about them on these types of sites.

Get over it.

People say bad things about you offline just as much as online. At least online you have the opportunity to find out why they're saying these bad things about you.

There are more than a few advantages to participating and having a presence in social media sites.

People are increasingly turning to social sites for searches: When a search engine fails to return a relevant result for their search, users look to social sites like Yelp and Twitter (to name just two of many), to find more up-to-date and relevant results for their inquiries.

People believe their friends before they believe a search engine result: If a friend in a social media community has publicly recommended a lawyer, a massage therapist, a restaurant, or any other service provider or product the social community allows reviews of, that friend's review becomes golden. It's more believable because the friend shared their experience and you've come to trust that friend. You don't have a relationship with a search engine.

Social media isn't just a Web page: Increasingly, social media sites are offering different ways to access their communities and information beyond the typical Web page. The iPhone and iPhone Applications (Apps) are fast becoming a point of entry to many social communities. TripAdvisor, Yelp, Facebook, MySpace, and TweetDeck all have applications that don't require a browser.

Search engine results: A byproduct of being involved in social media is that a lot of times your profiles on those social media sites will rank in the search engines for your business, brand, product or service name that you have worked the profile with. You certainly shouldn't being doing social media just to stack the search engine results. However, it can help thwart attempts by competitors to capitalize on your name.

Read More at SearchEngineWatch